Unleashing tourism potential at Karibu Fair

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4 years ago

Over 290 travel trade exhibitors from the East African region and beyond participated in the Karibu Travel & Tourism Fair which ended last Sunday in Arusha.

The Karibu fair gives travel and tourism stakeholders a great opportunity to showcase tourism products and services to buyers and visitors from across the region, African continent and the world.

Arusha is Tanzania’s tourist hub located near world-class tourism wonderlands such as Serengeti National Park, Mount Kilimanjaro, the rooftop of Africa and Ngorongoro Crater among many others.

Karibu Fair, which is one of the largest travel trade fairs in East Africa, in its 18th year organised by the Tanzania Association of Tour Operators (TATO) was held from May 26 to 28.

The exhibitors included Tanzania’s ministry of natural resources and tourism with its conservation and marketing, hoteliers, tour operators, travel agents, airlines, car dealers and tourism service providers.

They showcased wildlife safari and beach, culture and heritage, hotels, lodges and tented camps among others. These spent days connecting and discussing business deals.